Ads Creatives Manager

NovaKid is a rapidly growing online English school dedicated to providing top-tier education for children aged 4-12 worldwide. With a mission to create the best online education platform for young learners, NovaKid currently serves over 80,000 students across more than 40 countries, all supported by a team of 2,500 dedicated teachers.

Your KPIs

• hit plan for CTR for Facebook paid campaigns
• run minimum 1 a/b test in ads creatives in each market per month

Responsibilities:

• Structure, develop and own the ads creatives for all active regions based on global and local promo periods

• Partner with Customer Intelligence team to better understand local market drivers, barriers and better adjust creatives for local market demand
• Be involved throughout the whole creative process and provide feedback to the Design and Production team based on marketing strategy
• Supervise and manage 1 marketing copywriter and ensure all copies are compelling and consistent with our marketing strategy
• Evaluate the look and feel of marketing assets (banners, ad copies, landing pages) used for acquisition / marketing plans and make sure they align with our Brand identity and Brand guidelines
• Follow the execution and implementation of each promo campaigns with the performance marketing teams, monitoring and measuring the performance and communicating the results to the broader team
• Proactively produce strategic creative ideas for the respective teams to test new campaigns and/or content on any paid or non-paid relevant channels (Search Engine, Social Media, Influencers, Affiliates, Email, etc.)
• Build hypotheses based on market data and verify them via a/b tests.
• Leverage market and consumer research studies, surveys and tools at disposal to understand clients, prospects and market opportunities for Novakid and use any strategic findings in an appropriate way to constantly elevate the quality of our marketing assets
• Ensure sales pricing strategies for services and products marketed through performance marketing campaigns are thoroughly observed and correctly relayed.
• Communicate to team and management on campaign development, timelines, and results;
• Set up funnels and user paths for both cold and warm audience segments from the first contact to the point of purchase.

Requirements:

• Minimum of 2 years working in a similar role in 3-5 regions;
• C1 English level;
• Great team player, honest, bold and creative.

We offer:

• Remote work from any location
• Friendly young team
• Unlimited holidays